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Hair & Scalp Care Market

Caring for a healthy scalp as a way to have beautiful hair has becoming more and more important in the last few decades.

The scalp and hair care market has developed at an exceptional pace over the past few years to track this growing trend.

Mintel research from April 2016. Indicates the market for scalp care as a growth market, the growing trend is manifested not only in the treatment of scalp diseases, but also in the prevention of their scalp. Research shows that women are the main consumers of curative hair care products, although in recent years the interest in the male hair care market is high, and is expected to increase by 11 percent to reach 94 million pounds (out of the current £ 85 million) in 2020

Hair Loss is remarkably common, with the NHS estimating approximately half of men in the UK are affected by the condition to some degree by the time they are 50 years old. Most of these will begin to experience some hair loss by their late 30’s. Mintel research forecasts that the male hair care market is set to grow 11% to £94 million by 2020.

8 million women in the UK are estimated to experience hair loss too, with around half this figure aged between 45 and 64 years. Due to our ageing population, it’s estimated the hair loss market globally will increase by over 50% from £5.6 billion in 2015 to £8.8 billion in 2024.

Hair loss issues are set against the background of a booming hair care market, where individuals take more care over their appearance than ever before and open to new treatments and technology

Sales of ‘treatments’ in this market reached £14.9 million in 2015. Research from Mintel suggests that the female hair care market is more mature than the men’s, increasingly focused on ‘care’ with interest in prevention, protection and innovation.

Would you like to become part of this market ?

man with hair loss

The competition between hairdressing salons is fierce.
The bar is set high. Those who wants to gain a high position in the market and fight for the clients must take care of every detail.

Knowing the competition, you can properly profile the image of your salon and choose marketing tools to stand out from the crowd and attract customers to you.

We know that there are many good hairdressers in your city. Your clients know it too, so if you do not give them more than just a good haircut, they’ll go to someone without a problem.

What if you take care of the appearance of your client but also about the health of their hair and scalp?

What if we show you how to gain from the upward trend of the hair and scalp care market in your salon?

 

Interested ?

If you’d like more information about distribution or how to become Trichologica Expert,
call us today on 07753230594